We've focused on strong geographical splits in our design approach. These clean, sharp and assured lines with bold graphics signify the strength of JCB machinery.

Other design elements include tactile raised hexagonal patterns made up of layered honeycombs for quality you can feel with your fingers.

JCB branding jumps out of each garment down to the smallest detail. Woven lozenge labels, chest wordmarks, and even JCB logo detailing to the smallest zips – this collection combines our strong brand identity with timeless style suitable for everyday wear.